Who we are

The master craftsman Ferruccio Serafini, was born in Rome in 1933, under the bombardments of World War II and since he could not go to school, he began to discover the love and the art for leather.

Over the years, his passion and determination led him to improve himself both as Saddler in the production of saddles and trapping for horses and in the production of boots and rigorously handmade shoes.

In the 60's his skill and prowess led him to become a reference point for the high fashion of the time. His customers included names such as Marlon Brando, the Kennedy brothers, Anna Magnani, Liz Taylor with her husband Richard Burton. Moreover, there are many leather works of the Master Serafini in the major colossals like Ben Hur, Cleopatra, and Quo Vadis.

Now, over the years, and with globalization the real artisan product has gone through a demotion in order to deal with lower-quality bags with less resistant and selected materials.

Francesca Serafini, his youngest daughter, has decided to relaunch the real challenge as "Hand Made" and the real "Genuine Leather", creating a new line of great stylish bags with always an eye in the past.

In 2009 Ferruccio Serafini is awarded by the Mayor of Rome Gianni Alemanno as "Master Craftsman"

In 2011 it’s published a book called SPQR (“Sono Produttivi Questi Romani “– These Romans are productive) written by the journalist Eugenio Occorsio, who tells also the story of Ferruccio.

Il Sellaio - Rome - crafted leather goods since 1948.

O U R     M A T E R I A L S

The materials used to produce our bags are:
- Leather tanned with vegetable dyed in barrel
- Calf first flower leather smooth or printed
- Suede or Peccary for the inside parts (lining)

W H A T     W E    D O

OUR PRODUCT

You can surely find the most classical and timeless models such as:
Il Bauletto (Topbox)
Il Secchiello (the Bucket)
Lo zainetto (the backpack)
The mythical bag on the mold launched by Gucci in the 60’s
The Shopper (Shopping bag) available in various sizes
Leather briefcases (with the option to customize them)
Doctor Bag
Travel bags

SMALL LEATHER GOODS

About small leather goods and objects our strengths are:

- Leather Belts ( bull's shoulder)
- Elegant belts
- Wallets
- Keychains
- Beauty cases
- Leather containers for small objects “Empty Pockets”
- Complete set desk (desk pad , pen holders , picture frame) .
- Covers for organizers
- Eyeglasses holder
- Envelopes for documents available in various sizes

MAN SHOE

If you love the classic style, you will always find models that we make ​​from cowhide or calf:

The Francesina
The Duilio
The Derby
The Moccasin

(We can also customize the shoe if you have special problems as a great sole, high instep , orthotic , etc. )

FURTHERMORE, IF YOU HAVE SEEN A MODEL THAT MAKES YOU CRAZY AND YOU WANT TO REALIZE IT, MAYBE EVEN WITH YOUR HIDES, ALL WE NEED IS JUST A SKETCH OR A PHOTO , AND WE CUSTOMIZE THE MODEL .
MORE UNIQUE THAN THIS IT’S IMPOSSIBLE!
UPON REQUEST OF COMPANIES AND/OR DESIGNERS IN THE INDUSTRY OF LEATHER GOODS AND/OR SIMILARS WE CAN MAKE MODELS, PROTOTYPES IN LEATHER AND SAMPLES AND OF COURSE WE CAN MAKE ANY KIND OF WORK AT ANY STAGE FROM THE CUTTING TO THE FINISHED PRODUCT INCLUDING A POSSIBLE AND LIMITED PRODUCTION .